The stakes were high as student teams competed to run a virtual business simulation. The competition taught students about the decisions needed to develop a successful company and provided the opportunity to practice skills like critical thinking, strategic development, and teamwork. Success depended on choices the students made about production levels, marketing, product pricing, research and development, and capital improvements. The student teams with the best company performance in the competition won scholarships for post-secondary education.
Lycon, Inc. was the lead sponsor for the event. BMO Harris Bank supplied the scholarship funds. Team sponsors included Festival Foods and BakerTilly.